SEO (Search Engine Optimization) is the practice of enhancing your website to improve its visibility and ranking on search engines like Google. It’s important because higher visibility leads to more organic traffic, which can increase leads, sales, and overall business growth.

SEO is a long-term strategy, and results typically take 3 to 6 months to become noticeable. The timeline can vary depending on factors such as competition, current website status, and the effectiveness of the optimization efforts.

Keywords are specific terms or phrases that users type into search engines. They are crucial for SEO because incorporating relevant keywords into your website’s content helps search engines understand what your site is about, which can improve your rankings for those terms.

Backlinks are links from other websites pointing to your site. They are important for SEO because they signal to search engines that your site is reputable and valuable. Quality backlinks can improve your site’s authority and boost its search engine ranking.

On-page SEO refers to optimizing individual pages on your website to improve their search engine rankings. This includes optimizing elements such as title tags, meta descriptions, headers, and content to make them more relevant and search engine-friendly.

Off-page SEO involves optimizing factors outside your website to improve its search engine rankings. This includes building high-quality backlinks, managing social media profiles, and earning online reviews. Off-page SEO is important because it helps establish your site’s credibility and authority, which can enhance its visibility and ranking on search engines.